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Who we are

Ron Sutherland is a prolific and innovative fly designer and extremely experienced fly fisherman with over 45 years angling under his belt. The Helmsdale Company is considered the No 1 salmon fly store on the internet and was born to satisfy the huge demand for Ron’s unique flies which have brought him and many others so much success around the world.

Taught by the legendary Megan Boyd, (Brora) Ron was tying up very special flies as a hobby whilst still at school in Helmsdale Scotland. His father was a fishing guide on the famous Helmsdale River where rods are almost impossible to access. As a young boy Ron would regularly tag along with his dad to visit Megan at her fly tying station on the outskirts of Brora, he was mesmerised by her incredible skills. Megan took Ron under her wing and the results are now here for all to see.

Pushing the boundaries of fly design he made his first major statement of intent by reconstructing traditional Scottish salmon flies by turning them into deadly new concept conehead tubes which are now mainstream favourites. Willie Dog conehead, Ally dog conehead, Silver Stoat etc

Fully dressed Scandinavian Temple dogs were Ron's next influence. Ron quickly saw the lethal powers of these large and very mobile fox fur flies and realised the market was missing smaller versions for summer low water fishing. The RS Baby TDs were soon created and became an instant success.

Next came his superb range of feeler flies where Ron morphed the hypnotic Icelandic Frances fly style with his most popular UK sellers. First was the black & yellow feeler closely followed by golden willie gunn and many more on doubles and tubes. These have been a huge success. His Sunray Tsunami followed on the back of the emerging deadly Sunray Shadow and salmon wake tubes have never looked back since. His unique Mylar tubes were his next big success and are still a big favourite all over the northern hemisphere.

His biggest selling creation recently has been the deadly RS SuperSnaelda where he took the best from Icelandic Snaelda and Frances and combined on a deadly conehead tube. But that is still not enough for Ron. The bar was once again raised with his smash hit Solar Monkey and SuperSquid range. It just keeps getting better here as Ron continues pushing design boundaries, keep watching, you never know what he will do next!

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Ron tying for Trout & Salmon magazine at a fishing show